We've been thinking a little more about Toyota becoming number two after we re-read these posts :
Kicking Tires reports: How Ford Lost The #2 Spot to Toyota.
Edmunds reports: 2007 Toyota Tundra: Best Year Ever.
We've speculated the Tundra was going to be Toyota's albatross and that still remains to be seen. According to that Edmunds link, Toyota was hoping to move 200k units of the Tundra (they sold 196k of 'em). That's a pretty significant number since these buyers had to come from the big three. In fact, let's take a look at the sales of trucks for 2007:
Ford F-series: 690,589 -13.2% over 2006It looks like (with really no additional research) that Tundra sales are coming from Ford and Nissan folks. So, while Toyota has knocked Ford from the number two position, it sure seems like all big three should pretty concerned about the Tundra's movement upward.
Chevy Fullsize pickups: 673,807 -2.8% over 2006
Dodge Ram: 358,295 -2% over 2006
Nissan Titan: 65,746 -9.2% over 2006
Toyota Tundra: 196,555 +54%