Autoblog reports: Ruh-roh: New name hasn't helped Ford Taurus sales. How can this be? How can changing a name not result in better sales? Ah ha! We've got it! They should have used the word Mega. Who would buy a Taurus when you could have the "Mega Taurus!" Raahhhhhh!
Scene: Ford Boardroom
Ford CEO Alan Mulally: The Five Hundred ain't-a sellin', yo.
The rest: Fo shizzle!
AM: Let's punch this mutha up. Bring back the Taurus!
TR: Long live Taurus (w00t! w00t! w00t!)
AM: Mission Accomplished!
See? Not a single mention of new features, improvements or using the word mega. The best part, really, was throwing the X onto Taurus to make Taurus X. The other best part is that non-car readers of Cars! Cars! Cars! (The unofficial home of Alison Krauss and all her goodness) are all like: Ha! The X. Oh, wait, C!C!C! is serious?
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