Lincoln's Doomed

The Detroit News reports: Light at the end of the Lincoln tunnel. A light? It's the medical examiner's flashlight. Pupils are fixed, man.

Recognizing that the Zephyr was shy on horsepower and a little sloppy at the controls, the engineering team upped the V-6 powertrain to 263 hp (from 221), kept the six-speed automatic transmission, offered all wheel drive as an option and firmed up the ride and handling. Even without these improvements, the Zephyr has sold surprisingly well for Lincoln, so the brand rightly expects even better results from the MKZ. And while the car will never be compared with a BMW Three Series or an Acura TL in the handling department, it is certainly a match for the likes of the Honda Accord, Toyota Camry and Nissan Altima.

Yay! Lincoln is as good as the Accord (which starts at $18,600). Way to go, Lincoln!

That's a snap of the '06 Lincoln Zephyr with some big-ass wheels. We wonder if you can really get wheels that big from Lincoln.

Comments

[editorbob]

Yeah, I'd be curious to see how the Accords break down sales-wise. The Accords can get spendy pretty quickly.

For the record, the article that was linked to compared the Lincoln to the Accord. I was just making fun of the fact. :)

[Zarba]

Arrrgh! Lincoln shouldn't try to be BMW or Acura. It needs to carve out a niche as a distinctly American company.

Kindly please refer to the 1956 Mark II, the 1961 Continental, or the 1969 Mark III for inspiration.

[K]

you compare apples and oranges. the $18K Accord doesn't have the features of the Lincoln. a loaded Accord costs much more.

i certainly don't see the Lincoln selling well in the $30K+ market. but try pricing that basic $18K Accord at $30K+ and see how it sells then.