Desperate Times

The Detroit News reports: Chrysler: $1,000 for your sedan.

DaimlerChrysler AG's Chrysler Group is so sure its redesigned Chrysler Sebring sedan can hold its own in the tough midsize sedan market that it will give $1,000 in cash to any shopper who trades in a Toyota Camry, Honda Accord, Nissan Altima or Ford Fusion for a 2007 Sebring.

The offer is available through Nov. 30 to customers who are currently leasing the rival sedans, according to several Chrysler dealers.

This will not work. There are many reasons:

1. Toyota makes a better product.
2. Honda makes a better product.
3. Nissan and Ford make at least as good a product.
4. The Sebring looks like arse.

Let's pretend Chryslers were as reliable as Toyotas and Hondas. So, then we move to looks. Awww, the Sebring got hit with the ugly stick. Look, a thousand bucks may convince a few people to switch, but the Sebring is so ugly it's not getting invited to the prom. If the Sebring was a real contender there would be no $1,000 bribe.

That's a snap of the ugly 2007 ugly Chrysler ugly Sebring. Ugly. Not ugly.

Comments

[Juan Lopez]

Why did Chrysler blow a chance like this? Why did they have to come out with such an ugly car? The old model is far nicer. The new Sebring will be forgotten after 1 or 2 years of filling the parking lots of all rentals

[Alex Rodriguez]

Whoever approved this press photo should be fired. I've seen the new Sebring in person, it is 500% better looking in person than this horrid press photo. Don't know if the rebate thing will work, but DCX needs to try something to get buyers to looks their way on this car.

Can only hope the marketing campaign does justice to the car....