Mitsubishi's Desperate Move?

Or are they being clever? AutoWeek reports: Zero Emissions. Well, before you get all "Hey! They didn't kill the electric car!" just settle down and get back in your shorts. It's not ready, and it's not coming here first. This really seems like a move to get into the press in a positive light since no one is talking about Mitsubishi other than to say "Gesundheit!" when anyone said "Mitsubishi." Gesundheit!