Motor Authority reports: Jeep unveils two new concepts for SEMA. We don't normally cover anything but cars and Alison, but we're going to make a small exception because the JT could be something really, really special. And be the next big thing for the Jeep brand.
Now that Chrysler is owned (well, about to be) by Cerberus, here's our sure-fire way to revive the Jeep brand: Build a low-cost, low-frills JT. We don't mean low-cost as in low ability, just low everything fancy. No leather, make it vinyl. Not power windows, a crank'll do ya. No AC... well, AC. So we're pansy... STFU!
The JT has the chance to be the shining example for the do-it-yourselfer who has a little bit of property to work on, but can't afford no $27,000 pickup truck. That same buyer will be a tinkerer that longs to relive the past they never got to take part in. Chrysler, give us a truck to tinker with and that we can afford. The Wrangler and Wrangler Unlimited ain't it.