So, Frank Rhodes, the grandson of ol' Walt (that Walt would be Walter P. Chrysler) offered a little advice to Chrysler bigwig Bob Nardelli. The advice goes like this (among other bits):
- Develop an inexpensive "people’s car" with "no fancy radio, no air, no frills and EASY to service."
No fancy radio? No air? No frills? Hmm, that adds up to... carry the zero... no sales! Spectacular advice!
He ended the advice with this, "This is a sad period for American history, one of which should be and will be won. I am on your side. Make it work - failure is not an option."
Look, we're comfortable being the one car blog that rarely updates and even rarerly makes any sense, but what in the world do those sentences mean? What should be won? The sad period? Can you win a sad period of American history? He's on whose side? Cerberus (that's where the letter was sent)? Cerberus is a holding company. The plan was always to sell Chrysler. Failure is not an option? Really? It's not only an option, it's likely.
In order to avoid failure, here's some helpful advice for Chrysler:
- When you buy a new Chrysler, a cake is delivered to your house and Summer Glau jumps out and kicks the crap out of you. She yells about the men in blue, how it's "not part of the mission" and just keeps beating you with weak windsheild wipers. And frosting. Lots of frosting.
Pardon us while we go buy a... What's Chrysler even selling these day?
eGMCarTech: Chrysler’s great-grandson writes letter to Cerberus, gives advice