So, the top 100 most influential taglines have been posted (doesn't matter who, just as long as someone made a top X list of something!)... Here are the automotive ones
#26. The Ultimate Driving Machine, BMWNow let's take a look at what is still valid:
#59. Like a rock, Chevy Trucks
#66. Think small, Volkswagen
#73. Quality is job one, Ford
#74. Drivers Wanted, Volkswagen
#98. It's not your father's Oldsmobile, Oldsmobile
#26, BMW. Yes! Sales are up.
#59, Chevy. If by "like a rock" you falling sales, then yes!
#66, Volkswagen. Eh. We'll give it a yes, but it's not like the Touareg is on the small side.
#73, Ford. No, it's not. Which is why they are in the shape they are in.
#74, Volkswagen. Yes, every review compliments the cars on their driving experience (this is a generalization, but we're OK with that).
#98, Oldsmobile. Awwww, they're dead.
Our made up results say: Feriners, 1. US of A, 0.
Referenced article
TaglineGuru: The 100 Most Influential Taglines Since 1948
Tag lines of companies should not be mentioned alone. Rather, the companies should live by them.
Tag lines are made to serve as an attention-catcher to consumers. But consumers nowadays seem to look beyond the tag line, or the looks even. Most of the times, they are going for what fulfills their needs and what values their money.
Posted by: crossmotive | Saturday, June 27, 2009 at 02:54 AM
you are right kevin...they donot play much role thesedays.. the most important thing the customer see is reviewing the product based on its price, usability and competitors products..
Posted by: Automotive Marketing | Friday, July 18, 2008 at 05:08 AM
Oww. Thanks for that info.Its Interesting for me for what the cars are In today.I know now what are the reaction of other people for what your car using today. You give me an idea.Thanks
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Posted by: ella | Saturday, July 12, 2008 at 10:53 AM
As an ex-automotive copywriter for one of the big three car companies I can say that well=written, well researched copy can have quite an impact on people when it comes to what car to purchase.
But the problem is, the tag lines are now so short lived that there is no time to build equity with them with consumers. So what you get are flashes in the pan with no meaning at all.
Posted by: Kevin Gosselin | Friday, July 11, 2008 at 04:21 PM
check out this video: http://www.newsendorser.com/play/Cars_and_Trucks/ZR1_Nurburgring_Corvette_Run
Posted by: newsendorser | Friday, July 11, 2008 at 02:31 AM