Nomondeo

So, big announcements from Ford today. Which of these is worse?

1. Ford posts $8.7 billion loss. For the quarter. 90-some days. That's about $100 million a day. About $4 million an hour. About $67,000 a minute.
   
2. Despite losses, Ford will not be bringing the beautiful Mondeo over from Europe.

Of course it's number 2. Look, let's say the Mondeo is a tremendous failure once it's for sale in the U.S. How would you be able to tell? Bring it!

Referenced article

Jalopnik: BREAKING! Ford Reports $8.7 Billion Net Loss For Second Quarter 2008, Bringing Six European Small Vehicles Stateside

Comments

[Banish]

Modeo is just Amazing!

[James Lewis]

The whole problem with Ford is their totally wrongheaded approach. If they were truly serious about competing with the Japanese in this day of $4.00/gallon gas, they would have brought the European Focus - a car that is easily the equal of the Honda Civic - over here. Ford claims that they are going to convert a few of its light truck plants to small production in a few years, which surely will cost more than federalizing the Euro Focus...which, if you recall, was their excuse for not bringing it to the US in the first place. Just totally wrong thinking, in my opinion.

[danup]

I don't think the key to staunching Ford's losses is bringing out a car that competes directly with one of its few bright spots and doesn't get inherently better fuel economy. The Fusion is a success.

[Jocelyn Plourde]

Would the Mondeo not take sales away from the Fusion? Don't get me wrong, I think the Mondeo is a beautiful car and I would love to see it in N.America. I'm just trying to see the logic in the decision.

And while we are talking about European Fords, how about the Ka? Small (tiny), relatively attractive and amazing on fuel. I'd buy one!