Tundra Movin' On Up

We've been thinking a little more about Toyota becoming number two after we re-read these posts :

Kicking Tires reports: How Ford Lost The #2 Spot to Toyota.

Edmunds reports: 2007 Toyota Tundra: Best Year Ever.

We've speculated the Tundra was going to be Toyota's albatross and that still remains to be seen. According to that Edmunds link, Toyota was hoping to move 200k units of the Tundra (they sold 196k of 'em). That's a pretty significant number since these buyers had to come from the big three. In fact, let's take a look at the sales of trucks for 2007:

Ford F-series: 690,589 -13.2% over 2006
Chevy Fullsize pickups: 673,807 -2.8% over 2006
Dodge Ram: 358,295 -2% over 2006
Nissan Titan: 65,746 -9.2% over 2006
Toyota Tundra: 196,555 +54%

It looks like (with really no additional research) that Tundra sales are coming from Ford and Nissan folks. So, while Toyota has knocked Ford from the number two position, it sure seems like all big three should pretty concerned about the Tundra's movement upward.

Comments

[Ali]

Chrysler LLC was still living in the shadow of Daimler in 2007. Now that we are in 2008, all the bs is over and we're really on the way to a great product and sales experience for the customer. Ford had no chance against Toyota, but they need to watch out for Chrysler also. Chrysler already passed them in Canada and Mexico is not far behind.

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[tom]

The good thing about the Tundra is the 4x4 model. When the drive line falls apart usually its part of the rear drive shaft and axle but the front wheels keep pulling you along. Good engineering ?? Those clever Toyota engineers are always thinking? Motor Trend truck of the year.

[ロゴ]

Its not a huge percentage of the market, but toyotas past shows how quickly it will expand its share, if the others are found wanting.

[Uh-huh]

I find it hard to believe that the big three cares about the big2nd (toyota - 2nd biggest company). Perhaps there's a flaw in my logic. Not sure.

Oh, the sky is blue, too.