Don't Touch Our Charger!

CNN reports:
Downsizing Dodge. Basically, it's this idea

So Chrysler has come up with a better idea. According to news reports, it is considering stripping the Dodge name from its passenger cars and the Chrysler name from light trucks to create two distinct brands with no product overlap. Chrysler would become the car brand and Dodge the truck plan. SUVs would go to Jeep, which would also keep traditional off-road vehicles.

And so we thinks to ourselves we think, "Hey, maybe dis is a good idea. Make it all distinct-like and maybe consumers will see how it all woiks and Chrysler is for da cars and Dodge for da trucks."

But then we look at the sweet Dodge Charger and we think, we don't want to buy a Chrysler Charger. Why not make Chrysler the upscale division (like Cadillac) and Dodge the boy-racer division with some trucks on the side? We're cool with the booting of minivans to Chrysler, so they're out of the Dodge brand in our no-fail plan.

Thoughts? What should Chrysler do?

See how we sepia-toned that sumbitch? Filters, baby. Filters.

Comments

[twitter.com/thatcardude]

I agree with this Idea... there is way too much rebadging and there always has with the Big 3. I also agree that the mini vans should go to Chrysler. Heck, the 'Cuda used to be under Plymouth... and now Dodge. I think it'll all shape together and be more organized

[arcel]

one bad ass car!

http://cars.ozfreeonline.com

[Michael Merdeath]

Maybe the idea is more organized but think about it Chrysler Charger or Chrysler Challangerit just don't sound right. I think they should stick with the orig. names. The cars are supossed to be retro cars cars that remind us of the glory of the past but if you change their names it like you're tring to chang history...and that ain't right!

[Tom]

The idea of 3 different divisons Chrysler,Dodge and Jeep would with out a doubt be a good idea. The vans should stay with the Chrysler badge.