So Chrysler has come up with a better idea. According to news reports, it is considering stripping the Dodge name from its passenger cars and the Chrysler name from light trucks to create two distinct brands with no product overlap. Chrysler would become the car brand and Dodge the truck plan. SUVs would go to Jeep, which would also keep traditional off-road vehicles.And so we thinks to ourselves we think, "Hey, maybe dis is a good idea. Make it all distinct-like and maybe consumers will see how it all woiks and Chrysler is for da cars and Dodge for da trucks."
But then we look at the sweet Dodge Charger and we think, we don't want to buy a Chrysler Charger. Why not make Chrysler the upscale division (like Cadillac) and Dodge the boy-racer division with some trucks on the side? We're cool with the booting of minivans to Chrysler, so they're out of the Dodge brand in our no-fail plan.
Thoughts? What should Chrysler do?
See how we sepia-toned that sumbitch? Filters, baby. Filters.