Jimmy Farley: VP of Lexus --> Ford's marketing division
Deb Meyer: Head of marketing at Lexus --> Chrysler's marketing division
Jimmy Press: Head of Toyota's North American operations --> Chrysler co-head honcho.
OK, these are all wins for U.S. companies, but how about getting some of them fancy engineering folks from Toyota over here? We don't need more marketing in front of us, we just need better cars. In fact, if Detroit can prove to consumers that their cars are as good as the leaders (Honda, Toyota), folks will buy them purely because they are American -- no marketing needed.
How can Detroit prove that their cars are as good as, or better than, the others? Do they need an independent company to help (like a Consumer Reports)? What's the basis? Reliability over five years? Anyone have a CR to see how Detroit is doing compared to the others? Is it time to buy yet?