Jalopnik reports: Saturn Offers To Let You Take Out Aura With Accord, Camry In "Side-By-Side-By-Side Test Drive". Whoa! Saturn's whipped out the cojones and is telling its customers to directly compare the Aura with the big boys: Accord and Camry.
The Accord is a bit dated in its appearance while the Camry is pretty danged new so it would be fun to watch how customers reacted. And what they ended up buying. Think this will prove to be a smart move for Saturn?
For the record, we suggested GM do something like this about a year ago
If GM is looking to be different they need to confront the perception issue head-on. Here's what GM should do: Take an Accord, Camry, Impala, and G6 and strip absolutely every badge off of the cars. Then take regular consumers (not car nerds like you... NERD!) to see if they can tell the difference. If brand perception is an issue, remove the branding. We happen to think that there's a real difference between the Accord and Impala, but perhaps we're victims of brand perception.You can read the whole post here: Saturn Longs To Be Apple.
GM could do this with all their car lines, not just the one we mentioned. It was just an example, you see. Car Nerd!