So the sales data reported May 1 that pickup trucks have hit the skids is seriously bad news - much worse even than you might think. Without these reliable profit generators, the business model for domestic auto producers in North American doesn't work. Passenger cars, under ferocious foreign assault, are a breakeven proposition at best and sales of formerly lucrative SUVs are falling faster than Spider-Man without his web.Much worse? Gah! No Spider-Man web? Gah! Alison Krauss has released the hounds? Gah!
What we find even more interesting is that Toyota has now entered the full-size pickup truck market. Toyota has dropped nearly a billion ducats in that Texas plant (recent money) so we wonder how they are feeling now. Man, it's all about timing. See, we know how Toyota feels because this most recent trend of health awareness has totally scuttled our plans for Trans Fat! Trans Fat! Trans Fat! and its sister site Tobacco Health! Tobacco Health! Tobacco Health!