For instance, they have reduced traffic deaths among children younger than 15 years old from over 100 in the 1970s to fewer than 10 per year nationwide since 2004.The article continues:
"If what we are doing isn't working, then maybe doing more of it won't get us very far. So maybe let's try some things that are radically new." Starting 10 years ago, Sweden embarked on a program called Vision Zero, which combined conventional approaches such as speeding and drunk-driving crackdowns.Wow, if what we're doing isn't working, do something really different. That's some crazy hippie thinkin' there, Rog. You're never going to get to be CEO of Exxon Mobil that way.
Seriously, read this over. It's clear that this way of thinking is not at all related to the knee-jerk reaction responses we do over here in the states. The designers didn't not finger point only at the drivers, but did a round or two of self-reflection asking serious questions of road designers and car designers as well as drivers. Go show, lads!