Folks aren't buyin' into the whole Toyota big-ass truck thing until they can get exactly what they want -- heck, makes sense to us.
Buyers of Toyota's redesigned full-sized pickup are acting like buyers of domestic trucks. They demand specific features, colors and trim levels, says Jim Farley, Toyota Division's former group vice president of marketing. Late last week, Farley became general manager of Lexus Division.It's nice to see folks insisting on waiting for what they want rather than what the manufacturer has for sale.
It's a switch for a company whose customers typically accept whatever is available from lean inventories of the Camry and other popular models, Farley concedes.
Tundra customers "say, 'I want the off-road package with the black leather interior,' " Farley told Automotive News. "They have a build-to-order mentality that we are not used to at Toyota."
The light-duty pickup market seems to be at its most competition right now with very refined products like the Silverado and Tundra going head-to-head. If we were in the market for a truck, those two would be the only ones on our list. Oh, wither the F-150 and Ram.