Reading the auto news anymore just ain't no fun:
The Detroit News reports: GM to press health cuts
The Detroit Free Press reports: GM admits accounting gaffes
The Truth About Cars reports: General Motors Death Watch 114: Suboptimal
(Granted that last one is a no-apologies opinion piece). This isn't a rant on GM and how they suck or don't suck. Ford and Chrysler are in the same boat. And it's sinking.
GM seems to have turned quite a bit around, but time is the true test in these kinds of games. Will the 2007 Saturn Aura be as reliable as a 2007 Toyota Camry in 2015? Yeah, that's where we sorta go, "Uh..." too. Track records can't predict the future, but it sure as hell gives you an idea of which horse to bet on.
Right now it seems like Detroit's manufacturers are grasping as straws. The upcoming Dodge Challenger will not be a mega seller. We're not even sure it will be a profitable car line for Chrysler once the day is done. It might get a few folks talking about Dodge for a bit, but we wonder what consumers will end up buying once they go shopping.
So, what are we saying here? That we still have grave concerns for all three (2 1/2, really) American car companies. And you can blame the unions and you can blame the price of gasoline and you can blame the economy. But, really, none of those are the primary reason Detroit is hurting. The main reason is that Detroit made a decision a long time ago to build a car that lasted as long as they wanted it to so that you'd come back for another. They failed to see the impact competition would have because "how in the world could the competition topple us?" By "fixing" those problems (crappy design, poor reliability) at this stage in the game is really "a day late and a dollar short" answer to the problem. Hell, Consumer Reports still couldn't recommend a Chrysler's minivan on its "American Made" car list not because Chrysler is part of DaimlerChrysler, but because it's still not reliable enough!
We read that U.S. president George Bush is visiting manufacturing plants to see some "relevant cars." We wonder if he will see any.
Just to be clear: Ford will declare bankrputcy before GM will. We have no idea about Chrysler since mustache is going to give them the boot sooner than later (Q2 '08 at the latest) and that causes us some confusion... so we're not sure what to think. Don't get us wrong, we don't have the greatest confidence in Chrysler despite being madly in lust with the Charger (for no good reason). Yeah, that's a snap of the 2007 Toyota Camry. A symbol of a big problem for Detroit.