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Tuesday, August 29, 2006



I think the point the article was making was that 26 years ago the entire market was in a slump, and Ford suffered along with all other manufacturers.

This time there is not a significant shrinkage in the entire market taking down all players, and Ford is suffering while other manufacturers gain market share at Ford's expense. In other words, Ford has become less competitive and is underperforming, whereas 26 years ago the whole market suffered along with Ford.

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