The trouble at Ford today isn't weak demand for cars in the U.S., as was 26 years ago.Really? But folks aren't buying Ford's cars. He continues:
This time the Dearborn, Michigan-based automaker finds itself burdened by daunting health-care and pension costs, plus a dysfunctional corporate and manufacturing structure.Oh, it's employee costs, Bill Ford and old manufacturing plants that are the problem?
That translates into a company that fails to make cars that enough consumers prefer to those made by non-U.S. automakers such as Toyota Motor Corp.Years ago people didn't want Ford cars. And today people don't want Ford cars. It has nothing to do with old-man Ekrem's pension costs.
Look, all the headlines need to say are, "Ford Not Making Cars People Want To Buy." That's it. There's not much more to say. Once Ford does, change the headline.