And who doesn't? Apple embodies all that is good and pure. Apple does nothing wrong. Well, the OS is closed and proprietary and the iTunes stuff still is bit of a mess since you really can only use an iPod to listen to music you've purchased (unless you do the whole burn and rip thing) from the iTMS. But we like Apple. We're proud Mac huggers. And we'd get busy with Phil Schiller if he was so inclined.
Leftlane News reports: Saturn aims to make dealerships like Apple Store. In order for Saturn dealerships to be more like Apple stores, Saturn will need to have a hell of a lot more cars for test drives. And have people nearly uninterested in selling cars.
If GM is looking to be different they need to confront the perception issue head-on. Here's what GM should do: Take an Accord, Camry, Impala, and G6 and strip absolutely every badge off of the cars. Then take regular consumers (not car nerds like you... NERD!) to see if they can tell the difference. If brand perception is an issue, remove the branding. We happen to think that there's a real difference between the Accord and Impala, but perhaps we're victims of brand perception.
GM could do this with all their car lines, not just the one we mentioned. It was just an example, you see. Car Nerd!