Uh oh. Now we've all done it. Well, Toyota, anyway. Honda's opening up their special can of engineering whoop-ass, and it's gonna foam all over Toyota. Honda Bets Scientists in Secret Engine Lab Can Outsmart Toyota. How in the world is Honda making a better product? Cutting workers? Cutting design?
Honda increased its annual research budget for the year ending on March 31, 2007, to a record 545 billion yen ($4.72 billion), 6.8 percent more than a year earlier and a 17 percent leap from 467.7 billion yen in the year ended in March 2005.Oh. Well, good luck to Honda. This is how it's supposed to work (competition and all the that flippy capitalism stuff).