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Thursday, May 25, 2006

Bob Lutz Puts On Glasses. Looks More Serious.

IpodOh, now you're wearing glasses, Mr. Lutz? We get it. Put on the ol' spectacles and we'll take you more seriously? You can't fool a fool! Oh, wait. Crap. AutoWeek reports: Culture Change.

When you arrived in 2001, there was a sense that GM culture was too bureaucratic. Has it changed much -- or changed enough?

You could argue that no matter how fast a culture changes for the better, you're always impatient. When I got here, if I might criticize the past, product development was delegated at too low a level, especially design. There was insufficient senior management involvement with the product direction.

That's actually pretty interesting. And it makes sense. There's no way, say, Steve Jobs doesn't personally yea or nay a product and you can see how well Apple seems to be doing now. If the fancy boys, the big-wigs, the top dogs, the head honchos are honestly looking at future products and giving the green light (or not), well, then maybe GM has a future. That is, if they have any taste.

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