Is Buick Bummin'?
AutoWeek reports: Buick dealers banking on new Lucerne, marketing campaign to help ignite brand. Ha! Some Buick dealer sold six freakin' Buicks last month and that puts him ahead of the curve for all Buick dealers? Oy.
The Lucerne's success is critical. It must carry the brand for a year; Buick dealers won't get another new product, a crossover, until early 2007.Crap.
"This is the car that's either going to save the brand, or the brand is doomed," Fusco says. "I don't see how they can sustain Buick if the (Lucerne) doesn't work." The Lucerne replaces the Park Avenue and LeSabre, which GM phased out with the 2005 models. Those two vehicles combined sold 75,094, or 30.8 percent of total Buick sales, through the first 10 months of 2005.
GM started shipping the 2006 Lucerne to dealers on Oct. 29. Fusco got his first two on Nov. 17. He had not sold them as of last week.
Chrysler: Computers Are Good
AutoWeek reports: Chrysler hoping to turn Web surfers into buyers with online phone contact option. Wow, check it out... Chrysler starts using some technology, and it's working! Good for Chrysler for embracing 2001 technology. Oh, we kid!
The automaker found that some truck shoppers were getting frustrated with the process of selecting a model and preferences.Hey, an increase in sales! That's something Detroit needs to hear more often!
"In general, it's an intuitive process, but when you get to some pickup trucks it can be very complicated," Morton says. "We noticed that we were having some abandonment where a customer would start but might not complete the configuration."
They might not understand certain terminology or may not know how to determine the towing capacity that they need, he said.
"They can click on the icon and talk to an expert at our call center who can help them answer those types of questions," Morton says.
The Chrysler group is pleased with the results. Up to 20 percent of the customers using Click to Talk have purchased a vehicle, compared with just 10 percent of callers who contact the Chrysler group through traditional marketing materials.
Unions are bad
Man, more and more we're just reading about unions being the problem in America.
Sure, unions aren't perfect, but to claim that unions are the only problem, or even the main problem, is just wrong.
For 30 fucking years, Detroit put mediocre cars on the roads that took them to where they are today. And poor reliability gave them the reputation they have today. A common thought regarding to reliability was, "I thought that was intentional so I'd have to buy another car sooner." Weak-ass negotiations with unions are costing them dearly, and now management complains about it? (We'll admit that job bank dealie is a bit weird.)
Detroit's market share is way down from its peak, and sales are way in the pooper. So pardon us from not understanding, but this isn't a union problem. This is a product problem. Are the unions expensive? Sure. Are unions the reason no one (OK, fewer and fewer) is buying the products? No. Detroit doesn't currently have what people want. The union workers could nearly work for almost nothing, but as Detroit's market share and sales plummet, it would still go out of business. Unless Detroit starts making in-demand productsm the unions aren't the primary problem.