Good thing Johnny didn't live long enough to see this... Cadillac bikes?
The Detroit News reports that General Motors Corp. (Research) has started licensing its luxury car brand and logo to Kent International Inc., which has created a Cadillac Bicycles unit and is producing a line of mid- to high-end bikes. The bikes will cost $500 to $1,900, according to the report.
We think it's a bad idea to dilute the brand this way. Cadillac is on a decent enough roll... they shouldn't do anything to derail that.