Man, talking about not even trying. We've accused Detroit in general of not trying but it's never been more obvious than the latest from Ford. According to Autoweek, "Six months after CEO Bill Ford said U.S. market share would rebound this spring, Ford Motor Co. is throwing in the towel on any share gain in 2005."
Ouch, lowest market share since 1928? Looks like Ford is banking everything on a new line of cars coming out in the Fall. We looked over them at the NY Auto Show and they seemed, well, Fordesque. We're not sure if they are enough to beat down the Japanese competition though. We can also say it this way, when the company is still selling the Taurus... come on. Ford just isn't trying. Right now Ford makes: Thunderbird, Taurus, Mustang, Focus, GT, Freestar, Freestyle, Five Hundred and Crown Victoria. Three off the bat are irrelevant: Thunderbird is discontinued, GT (only 3,500 will be made... ever) and the Taurus. Can you even buy a Taurus at a dealer?
Now the Focus and Mustang are actually good cars. Even the Five Hundred is mostly good but the rest are weak. The Crown Vic? Please. Freestar minivan and that semi-crossover thing, Freestyle, are far, far behind (in terms of quality and features) the competition and sales are showing it (okay, Freestar/Freestyle sales figures are higher than previous year/month respectively but we swear they were lower!).
The only home run they've hit lately is the Mustang and, face it, that's not gonna be a major seller like the family sedan could be.
So, as far as Ford is considered, 2005 is over and they are training their sights on 2006. Time will tell if the Fusion and Zephyr and Milan were the saviors of Ford.
Meanwhile, we read a great article about Ford's Model A recently: Vintage Car Profile: Ford Model A